SEO
Search Engine Optimisation ( SEO ) cannot be ignored if you want to maximise the potential audience reach of your online business. Ideally SEO work begins when defining the requirements for a new website as it requires an thorough analysis of the proposed content architecture, it can also help set out naming conventions for Page URLs, Page Titles and Page Descriptions which makes it easier to manage websites as they grow.
Keyword analysis of content is a pre-requisite to search engine optimisation, whether the site is new or old. Keywords need to be selected carefully so that relevant content can be built up around them. Defining content, how it’s structured and what bits are most important in terms of website marketing, will help when it comes to putting together a specification document and a design brief for the site.
Naturally the foundations of the site, the code on which all your content rests, should be optimised and built to industry standards. We put together a beginner’s guide of SEO tips and techniques on our blog which you may find useful. If you wish to find out more then contact Nexus451 today.
